It's that time of year. When colored pajamas, DLF Maximums and Citi Moments of Success, strategic time-outs, cheerleaders, Bollywood, entertainment, razzmatazz and Navjot Singh Sidhu collectively assault the Indian public’s conscious and living rooms. When Twenty20 cricket becomes a reason for fans to get together, in front of television sets or doing the Mexican wave in the stands; for housewives and vegetable vendors alike to talk about the previous evening's game; for industrialist and investment banker to hotelier to talk cricket instead of just work; and for newspapers and news channels to use Twenty20 cricket to try and distract the nation from more depressing and disturbing news.
Or so the Indian Premier League organizers would like to have happen. After four seasons of the lucrative Twenty20 league, this season could be the one that really tests the Indian audience and the floorboards of the IPL. The Indian fan and media's memory is generally fickle, but considering the disastrous year that Indian cricket has endured since April 2, 2011 when the World Cup was lifted on a starry Mumbai night, there is much riding on the success of the IPL and its ability to put the fan in front of the action.
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